Hello, I'm Shilpa Grigor - Digital Marketing Aspirant
My Journey into Digital Marketing
I’m a Computer Science Engineer with a passion for creativity, technology and digital growth.
With a background in Computer Science and a growing interest in digital marketing, I’m exploring how businesses can build their online presence, connect with the right audience and achieve meaningful results.
My journey combines technical knowledge, creative thinking and continuous learning. I’m particularly interested in SEO, content marketing, social media marketing and data-driven strategies.
MY EDUCATIONAL BACKGROUND
Building a foundation in technology and digital growth.
B.Tech – Computer Science Engineering
FISAT, Angamaly
Post Graduate Diploma in Computer Applications (PGDCA)
LBS, Thrissur
Digital Marketing Training
CDA Academy, Kochi
MY DIGITAL MARKETING SKILLS
Exploring digital strategies, creativity and data-driven growth.
Search Engine Optimisation (SEO)
Keyword research, on-page SEO and website optimisation.
Social Media Marketing
Social media strategy, planning and audience engagement.
Content Marketing
Content planning, copywriting and blog creation.
Creative Design
Visual content, Canva designs and creative concepts.
Paid Advertising
Learning Google Ads and Meta Ads fundamentals.
Data & Analytics
Understanding website performance and marketing insights.
MY PROJECTS & PRACTICAL EXPERIENCE
A glimpse into my learning journey, creative work and hands-on digital marketing projects.
01. WordPress Website Development
Designed and developed a portfolio website using WordPress and Elementor, focusing on layout, user experience and website structure.
WordPress • Elementor • Website Design.
02. SEO & Content Marketing
Practised keyword research, SEO-friendly blog writing, content optimisation and search engine marketing fundamentals.
SEO • Keyword Research • Blogging
03. Social Media Marketing
Created social media content calendars, Instagram creatives, captions and promotional content for digital marketing projects.
Instagram • Canva • Content Strategy
04. Creative Advertising & Copywriting
Developed advertising concepts, product creatives and persuasive copy for practice marketing assignments.
Ad Copy • Product Marketing • Canva
MY APPROACH TO DIGITAL MARKETING
A thoughtful, creative and data-driven approach to building meaningful digital experiences.
01
Understand
Understand the brand, target audience, business goals and market needs.
02
Plan
Develop a clear strategy based on audience insights and objectives.
03
Create
Create engaging content and digital experiences that connect with people.
04
Analyse
Measure performance, understand results and identify opportunities to improve.
Learning today. Creating tomorrow.
Learn • Grow • Excel
